The Tack Shop

The Tack Shop carries over 90 brands across saddlery, rider apparel, and horse care essentials, but their previous site treated all of it the same: a flat, generic catalog with no sense of taste or authority. The rebuild is a warm, editorial storefront that still moves serious volume across a genuinely massive product range.

A catalog spanning 90+ brands and dozens of categories risked feeling like a warehouse rather than a considered retail experience, for shoppers who care as much about brand and quality as price. Riders shopping for saddlery aren’t comparison-shopping on price alone; trust and taste matter, and a generic Shopify theme communicated neither.

A brand-forward homepage and warm editorial tone are paired with fast, filterable category browsing, an A-Z brand directory for shoppers who already know what they want, flexible installment payments at checkout, and a mobile experience built for browsing between barn visits rather than at a desk. Every category page uses icon-led navigation so a 90-item catalog never feels like a spreadsheet.